Infographic
Lipstick Shade Names Analysis
An analysis of 150 lipstick shade names, and the accessibility case for writing the color somewhere on the page.
Read the Lipstick Shade Names Analysis page
Portfolio
Lindsay Boyle, designer and researcher.
I'm interested in why things work the way they do, and in explaining it clearly enough that someone else can act on it.
Open to: Trust and safety, content moderation, community management, content strategy, and content design roles, wherever careful judgment and a habit of asking why matter most.
Selected work
Information & brand design
Concept brand
Our Turn Cosmetics
A concept lipstick brand for people who were too young for the early-2000s trends, with accessible product pages that write out every shade's color.
Read the Our Turn Cosmetics pageUX design
UX · Mobile app
KitchIntel
A universal food-waste app for tracking freshness, expiration, and inventory, designed with households in Trinidad and Tobago closely in mind.
Read the KitchIntel case study
UX · Mobile app
Art Mart App
An art-auction app built through the Google UX Design Certificate, from research to high-fidelity prototype.
Read the Art Mart App case study
UX · Responsive web
Art Mart Website
A responsive companion site to the Art Mart app, designed for a cohesive experience across devices.
Read the Art Mart Website case studyBranding & logo design
Logo · Left Jab Media
Swift Marketing
A logo built around an ascending arrow: speed and rising revenue, woven into the wordmark.
Read the Swift Marketing case study
Logo · Left Jab Media
Phoenix Solutions
A phoenix mark replacing the "o," pairing complementary blue and orange to signal trust and energy.
Read the Phoenix Solutions case study
Logo · Left Jab Media
Lend Easy
A hand holding currency forms a capital "L": lending and the brand name in a single mark.
Read the Lend Easy case study2-D & visual design
Poster · ADN 111
Global Issue Poster
"Being Gay Is In The DNA" set into a double helix, with pride-flag colors arguing identity is innate.
Read the Global Issue Poster case study
Mural · ADN 111
Building Mural
A mural for Kamphoefner Hall in the style of Steve Wolf, woven with NC State and Raleigh symbolism.
Read the Building Mural case study
Composition · ADN 111
Black Lines and Color Planes
A De Stijl-inspired study balancing straight black lines against red, blue, and yellow planes.
Read the Black Lines and Color Planes case study
Album cover · ADN 111
Album Cover Redesign
A redesign of Billie Eilish's Happier Than Ever album cover, using a smiley face and flowers to signal happiness and growth.
Read the Album Cover Redesign case studyAbout me
I'm Lindsay Boyle, a designer and researcher based in the Raleigh-Durham-Chapel Hill area of North Carolina. I graduated summa cum laude from NC State University with a Bachelor of Arts in Design Studies, where I studied design history, material culture, and design thinking. I've since completed the Google UX Design Professional Certificate.
In one class, I took apart a children's coat and a broken pair of my own sandals, looking at materials, construction, and how long each was built to last. My work spans UX, branding, and visual design, and it usually starts with research, working out what a project needs to solve and who it's for.
Outside of design, I've spent over four years moderating and administering gaming Discord communities, including one with 31,000+ members. Writing for a thousand people who reply instantly has taught me more than anything else about how people read what you write, not what you meant.
- BA in Design Studies, NC State University, Summa Cum Laude
- Google UX Design Professional Certificate
- Freelance brand & logo design for Left Jab Media
- 4+ years moderating; currently 1,000+ members, previously 31,000+