Swift Marketing
A logo built around an ascending arrow: speed and rising revenue in a single mark.
Situation
Left Jab Media gave me a set of company names and asked me to design a logo for each based on my own interpretation. For Swift Marketing, the name pointed to speed and effective marketing, and my job was to make that feel visible in the logo.
Task
Design a logo that captures what the name suggests: swift progress and rising revenue.
Action
I replaced the letter "I" in both "Swift" and "Marketing" with a jagged green arrow ascending from bottom to top, a shape that echoes a trend line climbing on a graph. I kept the rest of the typography simple and grounded so the arrow stayed the clear focal point and the logo remained easy to read at any size.
Result
The final logo gets across speed and rising revenue in a single shape, with a clear link to growth and success. It met the brief for Left Jab Media, and it's the kind of simple, single idea I look for in a logo.
This was one of three logos I designed for Left Jab Media. See all my work →