Situation

I embarked on a project to design a logo for "Swift Marketing," aiming to visually represent the company's focus on rapid and effective marketing strategies.

Task

My objective was to create a logo that symbolizes swift progress and increasing revenue, aligning with the company's mission to enhance clients' market performance.

Action

I replaced the letter "I" in both "Swift" and "Marketing" with a jagged green arrow ascending from bottom to top, reminiscent of a trend graph indicating growth. I selected a simple font to ensure the arrow remained the focal point of the design.

Result

The final logo effectively conveys the concepts of speed and rising revenue, aligning with the company's objectives and creating a strong visual association with growth and success.