Situation

I undertook a design project to create a logo for "Phoenix Solutions," aiming to visually represent the company's name and values.

Task

My objective was to design a cohesive and visually appealing logo that symbolizes the concept of a phoenix while conveying trust and comfort through color choices.

Action

I conceptualized a circular graphic depicting a phoenix to replace the "o" in "Phoenix," with the word "Solutions" curved around it to enhance cohesion. I selected blue and orange as the primary colors, leveraging their complementary nature to communicate trust (blue) and comfort (orange). Simple fonts were used to ensure the phoenix graphic remained the focal point.

Result

The final logo effectively integrates the phoenix imagery with the company name, utilizing complementary colors and clean typography to create a design that is both cohesive and evocative of the desired brand attributes.