Lend Easy
A hand holding currency forms a capital "L," both the act of lending and the first letter of the name.
Situation
Lend Easy was another of the names Left Jab Media asked me to interpret. It suggested simple, easy lending, and I wanted the logo to show that.
Task
Design a logo that suggests money transfer and ties back to the name.
Action
I used a graphic of a right hand holding paper currency, positioned to form a capital L, so it reads as both the act of lending and the first letter of Lend Easy. I set end in Antonio Bold and EASY in Canva Sans, all caps and letter-spaced, to give the wordmark variety and balance.
Result
The final logo suggests money changing hands and works the name right into the mark.
Building the L out of the hand and the money let one mark stand for both the name and the idea. Back to all work →